When your company needs a little extra boost in business, marketing can help. Not only can it be done in a frugal manner, you can see the difference in traffic almost immediately. Here are a couple of tips that will get you started down the right path to success.

Get Your Whole Company Involved

It’s good to have a company Twitter and Facebook, but what’s even more important is generating interest in those things from other people – including your employees! Not only can employees retweet your tweets and share the news, they can add their own commentary and humor to make the tweet unique. You can also have your employees retweet client tweets for an extra layer of relationship-building with your company’s clients.

Engage in Conversations in Your Area of Expertise on Twitter

Giving out good advice on Twitter is great, and so is engaging the fan base you have. However, there’s an even better way to find conversations where you can be of assistance: following people in your area that could use your services. For example, if your business sells food, you could follow vendors, customers of your store, and people who use the words “grocery store” in their tweets. If someone has a complaint about another grocery store, you can tell them a positive fact about your store, or even help them answer their questions about other stores

Be Real

When in doubt, just remember that people want you to be human. They don’t want advertisements and they don’t want to always be inundated with selling techniques. If your content doesn’t look natural, it’s likely no one will read it. This goes for your statuses on Twitter and Facebook as well. You should also make sure your videos are natural – a flip cam on an iPhone can be much better than a video with a professional background and music track playing in the background.