Bringing more business to the door of your website can be difficult, but it’s not impossible, even if you don’t have a budget for marketing. Check out the two tips below to see if they may be able to help you find the right direction to go in.

Are You Harnessing the Power of Video?

Nothing is more annoying to a potential customer than the inability to see how something works. How is someone supposed to buy something online when they don't even know what it looks like when it's in action? This is the very reason that some customers still go to brick and mortar stores - they want to be able to see and feel something before they purchase it. However, a short video goes a long way. Hire someone professional to film you or an employee of your company using your product or service in a manner that benefits the user. Make it simple; there's no reason to make it full of sound effects or flashy images when you just need to show what the product does.

Make Your Potential Clients Trust You

People only buy products and services from online companies that they trust. One of the reasons they shop online in the first place is because it's easy and convenient. Win more sales by focusing on both convenience and trust. Don't make it hard for someone to trust you. Writing poor quality content or lacking a VeriSign security button at the bottom of your page can be a death sentence for your sales. If your content is shabby, people may think that you threw up your website quickly in order to get sales (or steal their money). If you don't have the VeriSign verification at the bottom of your page it indicates that you were never verified legitimate by professionals.