Are you looking for two ways to pump up your advertising campaign? Check out the tips below to see if they can lead you in the right direction.

Google Ads Actually Matter

Google Product Listings and its paid counterpart, Product Listing Ads, have been around since Google rose through the ranks and became one of the most powerful search engines in existence. Recently, they were given a makeover however, and they have become a more effective tool for simple, poignant text ads. These can be used to reach targeted audiences, as they only pop up on browsers that have something to do with the ad, like an email or a mention of the word in a subject title.

You Need to Appeal to All Four Screens

As of yet, no single screen dominates the market, though the numbers are consistently changing in one way or another. People still move effortlessly from PCs, tablets, smartphones, and TVs without there being much of a difference between the platforms. Google's research actually indicates that 90% of people who replied to the survey have actually started a task on one device and completed it on another - more than once.

Over 75% of TV viewers will watch TV shows and movies on a non-TV device (think Netflix or Hulu subscribers). A simple ad on one device can actually affect how someone acts or what they do on another device. This means you can't just construct ad campaigns that focus on one single device. Well, you can, but it'll be more effective if you focus on more than one device instead. Small businesses used to buy ads in 2.8 different channels on average in 2008. That number has doubled to six channels in less than four years. The number is expected to double again in the next six years because of the number of advertising channels available in current times.