You might think that whatever you’ve gone through in your life or your business life isn’t worth mentioning on your blog. You might think that it’d be a show of weakness if you did, but in all honesty, no matter how horrible your experience, it can be of value to your core audience. Think about it – experience is wisdom. Even if you didn’t learn anything from a situation, that doesn’t mean your audience can’t.

Share Your Successes

This may be a little easier than sharing your failures, but it’s just as important. Your successes can help people understand how to do what you did, and sometimes your experiences can even motivate them in such a way that they will keep on keeping on, even when it’s difficult. When you’re talking about your success, make sure you avoid writing a post that doesn’t hold a lesson, because then you’ll just look like you’re bragging. Share the lessons you’ve learned on your path to success, no matter how small you think the lessons are.

Share Your Failures

Every company, just like every person, has failed. It’s just part of the learning experience, and sometimes a failure will lead you in the right direction to success. It’s important for people who are struggling through challenges similar to yours to actually see that some people have indeed made it through the mud and the muck. Talk about your biggest challenges, and how you managed to overcome them. Talk about what you learned, especially if the lesson was the opposite of what you thought you were going to learn in the first place.