An email campaign might seem like it's an easy way to make some money, but in actuality, it's likewise an easy method to ruin your credibility as a company. Below are two mistakes you need to prevent when doing an e-mail campaign.
Present Your Unsubscribe Button Openly
Have you hidden the unsubscribe button someplace at the bottom of your e-mail? Or have you made it painfully obvious and simple to unsubscribe? You need to be doing the latter, if you aren't currently. There's absolutely nothing more aggravating than looking for an unsubscribe button and not having the ability to discover it. Lots of business opportunities, even large ones, make the button extremely discreet to try and dissuade people from unsubscribing. Even worse yet, some need you enter your information on the unsubscribe page and click to confirm. Sometimes your email is simply a victim of the desire for a cleaner inbox, however that doesn't indicate they hate you or your business (until they cannot find the unsubscribe button).
Offer Them Something for Practically Absolutely nothing
You're making a big mistake if you aren't offering a giveaway with sign up. Even something easy and as easy as an ebook is a good beginning, and possibly even providing a cost-free discount for an item you're selling. Your "cookie" does not need to be an eighty page book by any ways, and a lot of people will actually value if it's easy and brief to get with.
Remember, when picking an email campaign approach, seeking advice from someone who knows a lot about these kinds of projects is always a good concept. Make sure you constantly collect e-mails when you can and that your unsubscribe button is easy to find if you can't find one or don't desire one.

Have you hidden the unsubscribe button somewhere at the bottom of your e-mail? Or have you made it easy and painfully obvious to unsubscribe? Sometimes your e-mail is just a victim of the desire for a cleaner inbox, but that doesn't indicate they hate you or your business (till they cannot discover the unsubscribe button).