Are you an expert at something? You probably know a lot about the topic, and you consider yourself a go-to source for information about that topic. However, when you’re not an expert at something, it can cause immediate issues when you try to do it anyway. A good example of this is SEO. Though SEO can be extremely helpful, it can also be extremely harmful if used incorrectly. Here are two tips to keep your SEO efforts on track.

Adding New Content is Important

New content doesn’t have to come in the form of webpages. Oftentimes, it comes in the form of blogs instead. People write blogs and post them on a daily or weekly basis to not only educate their visitors, but to let search engines know that the site is active. Search engines like Google love active websites, and the more that you can show you’re active, the more Google will appreciate your website. Your articles and blogs don’t have to be very long; 300-400 words is a perfectly acceptable length. You can even post links to helpful blogs or infographics that you think your audience will enjoy.

Make Sure Your Website is Blazing Fast

The average customer hangs out on a blank page for four seconds waiting for it to load. If your pages aren’t very fast, it’s likely that you’ll lose customers. Moreover, most search engines hate slow pages. You can use tools like Page Speed Online or YSlow to see how fast your website loads. You can increase the pace at which a webpage loads in small ways, too – changing the size of your pictures and making the bulk of your website text-based can do wonders.