When traditional marketing just doesn’t cut it, you know you need to try something new. Sometimes money isn’t even the answer; finding more people to buy your product, however, has never hurt any business. Social media grants access to millions of active users, and even if not every single one of those users will bring you business, you probably don’t need all of them anyway – just a few. Check out the tips below to see if you can bring your company more success.

Use Social Media to Build Excitement in Your Audience

When you have a new product to announce or bring to the public, you can hint at it and tease your audience with little pieces of information to make them excited. Remember to respond to everything that's said on your teaser posts, and answer questions promptly, but don't give away too much information. Keep presenting valuable teaser posts, and ask for input on some things to keep up excitement - like colors or shape of the logo on the new product.

Have Two Twitter Accounts

You can use Twitter to your advantage by setting up two separate accounts. One of your accounts can send out promotional offers and one can be the "public relations" account. With the public relations account, an occasional promotional Tweet is fine, especially if it links back to your other available Twitter account that's meant for promotional material only. Otherwise, it should be for interesting content, business updates, and valuable information for your customers. Too many sales pitches on an otherwise perfect Twitter account can drive customers away and encourage followers to stop reading your updates. With the promotional account, make sure you are distributing offers that aren't found anywhere else on the web. This guarantees that people will follow your promo account just so they can get exclusive coupons and offers. This is a tactic that often helps increase conversions.